sandwich-hime/docs/BRAND.md

Brand vocabulary

Use Sandwich Hime as the primary project identity and Hime-san for its compiler/tool personality within that project, not as a separate framework brand. Use himesan for the command, .sando for source, .sando.go for generated Go, and sando for the runtime.

Never call the project bare “Hime,” which can be confused with an existing Go framework. Never use .san; it belongs exclusively to the separate San language project. “Sando” evokes a sandwich and keeps both projects unmistakable in editors, tooling, and search results.

The preferred truthful attribution is “Built with Sandwich Hime.” It is optional and governed by TRADEMARKS.md.